Air India and SIA: not all marriages are made in heaven
Fuel to the fire
But perhaps worst of all is that by actively on-boarding a series of senior management personnel on secondment from SIA, the Tata team has added fuel to an already burning fire, leading to an increasingly confused culture in what is already a heady mixture. The combined entity is a confused medley of old Indian Airlines, legacy AI, Vistara, Air Asia India and old Air India Express, to which the radically different SIA elements have been added.
