Creators take the party offline to build brands and unlock new revenue streams
One such initiative is a Diwali party in Kolkata being organised by lifestyle creators Anuska Sinha, Kritika Pareek and Sunita Pandey, who have 22,100, 11,000 and 44,000 Instagram followers, respectively. The trio expects 15-20 people to attend, with a budget of ₹10,000-12,000, including ₹3,200 for the venue. Brand collaborations with skincare brand WishCare and The Kitchenette, a cooking studio and patisserie, are helping offset some of the costs.
