From Daayra to Assi, social message films lose their box office and streaming magic
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As a result, a filmmaker can no longer assume that a ₹30 crore social drama film will generate ₹20 crore from OTT. The project may instead need to be made for ₹10-15 crore, arrive with a streamer already attached, use a co-production structure, secure international or festival sales, or demonstrate a sufficiently strong theatrical proposition before commanding a premium digital price, he added.
