Regional cinema takes aim at premium screens. Can audiences pay?
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“The emergence of regional films in premium formats such as IMAX, PXL, 4DX, BIGPLEX and so on, is a natural next step in the evolution of regional cinema. As the ambition and scale of storytelling increases, filmmakers are looking beyond language and thinking about how to deliver a more immersive theatrical experience,” said Kamal Gianchandani, chief business planning and strategy, PVR INOX Ltd.
