Jaggery prices climb as consumers seek a natural alternative to refined sugar
“During the Covid-19 pandemic, jaggery consumption increased as people were informed by the Ayurveda industry that jaggery could help boost immunity. It is a proven fact that sugar provides energy but is not a food, whereas gur is a food containing several micronutrients, including iron, vitamins, protein, calcium, magnesium, potassium and phosphorus,” Singh said.
