Luxury houses are looking for American buyers to make up for flagging Chinese consumption
In late 2025, it looked like China was at last turning a corner. Between the easing of a trade war with the US and enthusiasm for AI supporting spending, LVMH, Burberry and Cartier-owner Richemont all indicated that a long slump, which worsened in 2024 after the collapse of China’s real estate sector, was past its nadir.
