Vivek Kaul: the mutual fund ‘sahi hai’ campaign has turned SIPs into victims of their own success
When it comes to SIPs of over ₹1,000, in 2025-26, they grew just 1.8% from the 2024-25 count, a sharp slowdown from the 22% growth seen from 2023-24 to 2024-25. Also, as of March 2026, 34% of SIP money had been invested for more than five years. Note that the SIP as a concept is still relatively young.
