Film leaks are rising, but are they really hurting box office collections?
Rohit Dalmia, chairman and managing director, CineNow, an entertainment financing platform, said there could be an overlap between audiences watching a film online and in theatres, but the motivations differ. “Piracy largely serves immediate or price-sensitive consumption, while cinemas offer spectacle, sound, community and fandom. For major event films, the theatrical experience remains a distinct product that an online copy cannot fully replace,” Dalmia added.
