Moviegoers are back. But India’s cinema recovery has another problem
The 5% increase should not be interpreted as uniform, said Rohit Dalmia, chairman and managing director, CineNow, an entertainment financing platform. “The recovery was slate-led rather than industry-wide. Dhurandhar: The Revenge alone contributed nearly 20% of the first-half box office, supported by a steadier flow of Hindi and Marathi successes. Large-scale theatrical positioning, familiar genres and stronger release consistency encouraged audiences to return,” Dalmia said.
