JioStar sharpens profit focus across platforms, bets on ‘many Indias’

Blurring the lines

Beyond programming for ‘many Indias,’ given the country’s young, large and culturally diverse population, Jain said the big focus post-merger has been on blurring the lines between TV and digital platforms. To build on that strategy, recent shows such as Bareilly Ke Bacchan and Mahadev & Sons have been deliberately set in small towns. Meanwhile, along with fiction, the company has a large slate of non-fiction properties slated for release over the next few months across TV and digital. These include titles like Hustle, Bigg Boss Hindi, Dhamaal with Pati Patni Aur Panga, India Ke Top 1%, Laughter Chefs, Roadies, Splitsvilla and The 50.