Premium drinks are fuelling growth at Indian café chains. A global supply squeeze is testing margins
“Boba tea and matcha may have been popularised by Gen Z as early adopters, but they have now found acceptance across age groups and are likely to remain permanent fixtures on café menus,” said Rajat Tuli, partner and Asia-Pacific co-lead at Kearney. Google searches for “boba tea” have increased 11-fold over the past five years, while searches for “matcha tea” have risen fourfold, according to the consulting firm.
