Gut health emerges as the next battleground for India’s consumer brands
“If you look at the health segment today, we’ve moved from performance and hydration to protein, then weight management, beauty nutrition and now digestive health,” said Vijayaraghavan Venugopal, chief executive officer of Fast&Up. “Consumers who are active and fitness-conscious are also looking at overall health, and digestive health has emerged as the next category.”
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