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RuPay-on-UPI boosts card usage, but profits remain elusive

RuPay-on-UPI boosts card usage, but profits remain elusive

RuPay-on-UPI boosts card usage, but profits remain elusive


Siddharth Mehta, co-founder of fintech Kiwi, said credit-on-UPI is already changing the way cards are used, with customers transacting more than 20 times a month, versus four or five times for a normal card. He said the average ticket size is lower, but monthly spend per user still stays in the 15,000 to 20,000 range because frequency offsets the smaller ticket sizes.

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