Trade agreements don’t guarantee an export boost—here’s what exporters should do to make the most of FTAs
To that extent, the FTA narrows the price gap but does not create reputations. Indian firms must still wrest market share from competitors that possess what matters most in export markets: trusted brands, efficient supply chains, long-standing relationships with retailers and deep market knowledge. The competition may also enjoy lower logistics costs and easier access to trade finance.
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