Why music alone is no longer enough for audio streaming platforms
“The platforms that will stand out are the ones that understand their users better. It’s not about having more content; it’s about helping people find the right content at the right time. Whether that’s through smarter recommendations, stronger regional curation, mood-based listening, or creating a more intuitive listening experience, the focus has to shift from content abundance to content relevance. At the end of the day, users don’t subscribe to libraries, they subscribe to experiences,” Sobti said.
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