As AI churns out content, ghostwriters sell the human touch
From a client’s perspective
Prithvi Raj, a Pollachi, Tamil Nadu-based coconut exporter, is one such client, and puts it more bluntly. “AI is a fancy word to get money,” he said. “For some things, it is useful, very useful. But not for writing posts, not for human things, emotions, creating value, building relationships. That we cannot do with AI.”
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