Impact of content takedowns: OTT platforms face unrecoverable financial losses and legal risks
“OTT platforms invest significantly in promoting acquired films through digital campaigns, social media, in-app banners, trailers, interviews and brand partnerships. A takedown shortly after release can make much of this spending unrecoverable, particularly if the campaign has already peaked,” said Ankit Rajgarhia, a partner at Bahuguna Law Associates.
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