India-UK FTA: Cheaper Scotch could boost premium whisky—but unsettle Indian single malts
“Imported malt whisky could, in some cases, become cheaper than manufacturing it locally, making planned investments in domestic malt distilleries harder to justify. We are also setting up a malt distillery, and this treaty has forced us to recalculate our projections. That said, competing with the best in the world will push Indian players to raise their game faster, and I firmly believe the Indian malt story will bloom,” he said.
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