Why Hollywood tentpole films lead the business of premium screens in India
Metros drive demand
These are high-investment formats, Misra added, and Hollywood is the primary contributor today, so screens follow that demand, which is strongest in the metros and top cities. “Indian films are still incremental here, not mainstream yet. Of everything that releases in Imax and 4DX in a year, only a small handful are local titles,” Misra said, adding that this is shifting. More Hindi and regional films are now being released in these formats, and as that pipeline grows, the local contribution grows with it.
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