Transforming live events: AI enhances ticketing, discovery and on-ground experience
“Rather than guessing how a tour will perform in a particular city, AI can read how interest is building, how quickly tickets are moving, and where that interest is coming from, before you commit,” said Himanshu Chowdhry, founder of Spectal, an experiential marketing and talent agency focused on youth culture and live entertainment. That predictive layer, he said, is what will genuinely expand the industry.
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