Regional content studios diversify, aim big across Hindi, non-Hindi languages
“For decades, Indian media companies were built around linguistic boundaries. Today, streaming platforms, connected TVs, short-form video, and social media have fundamentally altered content discovery. Audiences are increasingly willing to consume stories across languages as long as the narrative feels authentic and culturally relevant,” said Amit Dhawan, co-founder at VibeTheory.ai, an AI-first creative and digital transformation company. He added that films like Kantara, KGF, Pushpa, and Manjummel Boys have already transcended their original markets and created national demand.
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