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Music industry revenue is growing, but film producers struggle to sell movie soundtracks

Music industry revenue is growing, but film producers struggle to sell movie soundtracks

Music industry revenue is growing, but film producers struggle to sell movie soundtracks


“In theory, a stronger music economy should lead to higher acquisition prices for film soundtracks. However, in practice, pricing remains highly unpredictable and dependent on multiple variables—star power, music quality, marketing push and even social media traction,” agreed Narendra Hirawat, chairman of NH Studioz, which specializes in content acquisition and distribution.

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