Meta’s Cred game suggests it wants a slice of India’s digital economy but is talent acquisition enough?
India is central to Meta’s growth story. The US company’s apps—WhatsApp, Facebook, Instagram and Threads—reach more than a billion active users in the country, which is also Meta AI’s largest market by usage. Alongside Google, Meta dominates the Indian market for digital advertising. Of WhatsApp’s 3.3 billion global monthly active users, a large chunk are resident here.
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