Will Zee’s big FIFA bet shake up India’s sports-entertainment landscape?
“The larger shift we are seeing across the industry is that audiences increasingly expect integrated and high-engagement content ecosystems, rather than siloed entertainment experiences. Premium live sports properties, particularly globally celebrated tournaments like FIFA, have the ability to drive appointment viewing, repeat engagement and stronger audience loyalty,” said Bavesh Janavlekar, chief business officer, Unite8 Sports at Zee Entertainment Enterprises.
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