India’s love for all things Korean fuels the rise of self-service ramyun bars
Boba Bhai, which started as a bubble tea brand and has since expanded into Korean-inspired food, recently introduced ramyun across its outlets. “What began with K-pop and Korean entertainment is now influencing everyday food choices, and customers are increasingly looking beyond familiar formats to explore more authentic flavours,” said Dhruv Kohli, founder of Boba Bhai. “For us, ramen was not just a response to demand, but a natural extension of our positioning as a Korean QSR brand.”
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