OTT landscape shifts with new players, challenges for mid-scale films persist
“Regional language content—Tamil, Telugu, Malayalam, Kannada operates in a meaningfully more competitive environment. Multiple platforms including JioHotstar, ZEE5, Prime Video and Netflix are all active in this space, which gives regional producers more options and stronger negotiating positions than their Hindi counterparts in many cases,” said Apurv Abhay Modi, managing director and co-founder, Abhāy Group, a diversified conglomerate with presence across digital content, consumer services, financial services, and emerging technologies.
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