India’s golden opportunity: let’s forge a new relationship with gold by recycling it
Demand for gold bars and coins, instruments of saving and investment, surged from 186 tonnes in 2021 (about 23% of Indian gold demand) to 280 tonnes in 2025 (39% of the total), a rise of over 11% annually. Jewellery demand, meanwhile, fell from 611 tonnes to 441 tonnes. Indians are buying gold differently, prioritizing its financial function over its ornamental one.
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