Drinkable sunscreen & betting reels: how offshore platforms and wellness brands dodge India’s ad rules
Karthik Srinivasan, an independent advertising expert, said wellness language has become a widespread marketing code, shaped partly by post-pandemic anxieties around immunity, gut health and mental wellbeing. “The demand signal here is real and growing. The second factor is the direct-to-consumer boom flooding the market with brands that don’t have traditional research & development infrastructure or legacy compliance teams. They are going to market quickly, especially on digital, where the friction to publish is near zero,” he said.
Post Comment