Gold loans have done well but here’s how India’s small businesses could exploit the idea’s potential
This is a colossal pool of idle capital that, if leveraged correctly, could bridge the MSME funding deficit several times over. However, tapping this resource requires more than standard financial products; it demands ‘phygital’ infrastructure, which blends digital experiences seamlessly with the physical world, and respect for Indians’ cultural and emotional relationship with jewellery.
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