Why are music labels on a regional catalogue buying spree?

What is in it for the bigger players?

Consolidation in India’s music industry could help national players by pooling resources, bolstering catalogues, and increasing bargaining power with platforms, advertisers and brands, senior industry executives said. It can enable access to shared marketing, technology adoption, and data-driven strategies that might otherwise be costly for individual players. Moreover, a unified catalogue offers better licensing opportunities, attracts larger deals, and improves discoverability for diverse music. As capital expenditure rises with increasing content costs, there is no way to make more content on one’s own. Acquisitions or joint ventures, on the other hand, offer a one-time investment that allows for a stronger footprint in the market without having to create from scratch.