Bigg Boss takes on an OTT avatar, draws younger viewers
“At the core of it, social reality taps into something deeply human, the instinct to know what’s happening in someone else’s life. Now take that same impulse, add good-looking, popular people, throw in celebrity pull, song and dance, tasks, and drama, and you’ve just made it more fun,” said Harikrishnan Pillai, chief executive and co-founder of TheSmallBigIdea, a digital marketing agency. The key is calibrating the content so that it doesn’t feel too raw or too juvenile; get that balance right, and the audience takes care of itself, Pillai added.
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