Small screens, big stakes: Startups bet on agility as media giants enter microdrama space
Chandrashekar Mantha, partner and media & entertainment sector leader at Deloitte India, said, “Looking ahead, the segment is likely to witness gradual consolidation, with larger players potentially acquiring high-performing smaller studios to scale capabilities and content portfolios. At the same time, the growing presence of well-capitalized companies may create structural challenges for smaller players—particularly in attracting skilled talent, sustaining viewer acquisition, maintaining consistent production quality, ensuring content diversity, and achieving visibility in an increasingly crowded marketplace.”
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