Content cuts across formats for wider audiences, more value

Yorick Pinto, senior creative director BC Web Wise, a digital marketing agency, said these formats offer deeper, more engaging experiences, especially for tech-savvy, younger audiences. By expanding into these areas, IP owners can build cross-platform ecosystems, where fans interact with the brand in various forms, from gaming to virtual events, strengthening brand loyalty and engagement. However, the cost and complexity of creating high-quality content across these formats can be daunting, especially when scaling. It requires significant investment in technology, skilled resources, and new production processes. Not every IP is suited for these transitions either, Pinto pointed out.