Porsche’s effort to broaden its customer base could backfire: Exclusivity is a key brand attribute
Meanwhile, the carmaker’s laudable electrification efforts got ahead of what its customers wanted, as well as the US’s shifting fuel economy and emission regulations. The Chinese market, which for years provided Porsche with buckets of cash, has delivered a lesson in humility. Porsche’s electric vehicle offerings are too expensive for ultra-competitive China and efforts to downsize the dealer network there continue.
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