Agentic advertising: Ad agencies will need to give up some of their creativity myths
What has emerged since aren’t just smarter content-making tools, but Agentic AI systems that observe, decide, optimize and iterate—continuously, often in near real time—without waiting to be asked. Artificial intelligence (AI) is not an instrument; it is now the operator. The old comfort was that the machine would always need a human to hand it a brief. That comfort is evaporating.
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