Game of Moats: How India’s consumer start-ups are redefining competitive advantage
Rebuilding defensibility for the next decade
It is, indeed, an exciting era for consumer sector entrepreneurs; traditional moats aren’t as deep as they once were, allowing new brands to breach old castles. Yet, incumbents are quick to take note, acquiring stakes in brands like Minimalist (HUL), Yogabar (ITC), Plix (Marico), and Oziva (HUL), blurring the lines between challenger and legacy.
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