What is iPhone Pocket? Apple’s $150 accessory inspired by ‘piece of cloth’ to wear your iPhone

Apple has launched a new accessory to carry around the iPhone, called the iPhone Pocket. The company says it has partnered with ISSEY MIYAKE to design the iPhone Pocket, a concept it says has been inspired by a “piece of cloth,” with 3D-knitted construction to fit any iPhone along with other pocketable items.

Apple says that the result of research and development carried of the iPhone pocket was carried out at Japan by ISSEY MIYAKE in close collaboration with the Apple Design Studio.

“iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.” Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO said in a release by Apple.

The iPhone Pockeet comes with a ribbed open structure which Apple says has the same qualities as that the original pleats by ISSEY MIYAKE. The iPhone Pocket can be used in a number of ways including as a handheld, tied onto bags, or worn on your sleeves. There is also a long strap design that can be worn across your body.

Apple says that the pocket has been designed to fully enclose the iPhone while also fitting some of other small important items of the user. As you stretch open the iPhone Pocket, one can see the items inside and take a peek at the iPhone.

The Cupertino based tech giant had also launched a Crossbody Strap with the iPhone 17 series in September. The accessory was also aimed at carrying the iPhone and featured a built-in attachment points to pair with the iPhone 17 Silicone and TechWoven cases.

iPhone Pocket price and availability:

The new accessory costs $149.95 and $229.95 for the long strap design. It will be available to buy in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. from 14 November via Apple Stores or the tech giant’s website.

The short strap design of the iPhone Pocket will be available to buy in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black colourways. Meanwhile, the long strap design will be available to buy in sapphire, cinnamon, and black colour variants.