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The OTT festive makeover: Storytelling, sentiment, and the new screen economy

The OTT festive makeover: Storytelling, sentiment, and the new screen economy

The OTT festive makeover: Storytelling, sentiment, and the new screen economy



As families gather for Diwali, streaming platforms double down on festive slates, regional originals, and discounts — even as e-commerce and travel vie for consumers’ limited attention.

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