Ulaa browser rivals Google Chrome with Smart Tabs, Ad Blocker, Password Manager and more | Key features explained

Zoho web browser, Ulaa, rose to the top of Apple’s App Store charts on 1 October, beating Google Chrome, which now holds the No 2 spot. According to Zoho’s official blog and product pages, Ulaa is described as “privacy-first” and aims to compete with well-known players like Google Chrome, Apple Safari, and Microsoft Edge.

Ulaa’s fast rise is similar to Zoho founder Sridhar Vembu’s messaging app Arattai, which earlier gained attention as a homegrown alternative to WhatsApp. Both cases show how Indian-made apps are now competing with global technology giants.

Key features of Ulaa Browser

The Ulaa browser works on Android, iOS, Windows, macOS and Linux. Through its Ulaa Sync option, users can carry bookmarks, save passwords, browse history and other settings across devices. This feature, however, requires logging in with a Zoho account.

Tabs and Organisation

Ulaa helps users manage multiple tabs through its Tabs Manager, which allows for pinning, pausing and saving important pages. Its Smart Grouping feature automatically organises open tabs into sets, making it easier to find the right page and reducing memory usage on devices.

Cross-Device Sync

With Ulaa Sync, browsing data such as passwords, bookmarks, search history and settings can be accessed across different devices. This feature requires users to log in with a Zoho account, but it enables a continuous experience between mobile and desktop platforms.

Ad Blocking and Security

A central part of Ulaa is its built-in ad blocker, which prevents trackers from collecting data and blocks pop-ups, deceptive adverts, fingerprinting, and malware. The browser support page claims the aim is to create a safer browsing environment without relying on third-party extensions.

Password and Bookmark Management

The browser includes its own password manager, allowing users to save, edit and autofill login details. A Bookmarks Manager allows users to import, export and organise favourite websites quickly.

Screen Capture and Extensions

Another built-in tool is screen capture, which allows users to take full-page or partial screenshots. Annotations such as text, arrows or shapes can be added directly within the browser. Ulaa also supports most Chrome extensions, giving users the option to customise their browsing with familiar add-ons.

Ulaa vs Google Chrome

By topping the App Store charts, Ulaa has shown early signs of user interest. How it performs in the long run, however, will depend on whether users find its mix of privacy tools and everyday browsing features reliable enough to shift away from established browsers.